This combination of marketing and advertising collateral was designed for the Franchise Sales team at Express Employment International. The team uses the one-pagers and two-minute drill sheets to inform brokers of new or resale territories, who in turn use the same materials to engage with prospective franchisees. Promotional marketing graphics are used for Express Franchising’s social media strategies. Their main channel is LinkedIn, and their intention is to spread brand awareness about Express Employment Professionals and their franchising model.
