Rolling Waggon Acres Brand Design

Client
Rolling Waggon Acres
Project Year
2024
Project Type
Branding
tools used
AI, PSD, Procreate
Project Details
Rolling Waggon Acres is a homestead located in the Wet Mountains of Colorado, housing goats, chickens, rabbits, and quail. The Waggoners sell a variety of goat’s milk products, including milk and cheese, and eggs from their free-range chickens. The name Rolling Waggon Acres was born from the last name of the owners, Waggoner. The Waggoners are from Oklahoma, so as an ode to their home state, a prairie schooner wheel was used in the logo. A simple linework style was requested and a goat was a must. The wordmark mimics the curvature in the linework of the icon. The brand colors allude to a vintage, southwestern color theme.
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