Express Headquarters offers advertising training and support to their franchise offices, and wanted to create a comprehensive guide on advertising resources to further educate and assist their franchisees. The method of delivery is a multi-page digital PDF. I designed the layout of this guide to provide clear and easy-to-read pieces of information, along with reference images and screenshots to demonstrate how-to steps when necessary. The feedback from the field was outstandingly positive, and this guide continues to be a tool used by Express’s advertising team in coaching calls.
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